Since its opening in 1973, The Bella Vista has been a cornerstone in the Ottawa area, renowned for its deep-dish pizza and beloved Canadian classics. Like many eateries, it faced significant challenges in 2020, leading to a period of decline. In the summer of 2023, the owner enlisted me as a consultant to revitalize the restaurant's image and attract a new wave of patrons.

By fall 2023, we embarked on a transformative journey for The Bella Vista. I spearheaded a complete rebrand, overhauling the logo, menus, and messaging to breathe new life into this cherished establishment. Our campaign highlighted the restaurant's enduring strengths, introducing updated menus, a new beverage list, and live music events branded as "LIVE at The Bella Vista." We leveraged social media to share The Bella Vista's story, promote events, and highlight specials, engaging a wider audience.

After we started implementing all these new practices, The Bella Vista's social media following began to grow steadily and the restaurants was seeing reservations majorly increase (up to 800% more reservations than usual on weekends). Today, The Bella Vista is buzzing with new patrons, standing as a nostalgic beacon in the Alta Vista neighborhood. It has revitalized the plaza, often keeping the area lively until nightfall.